by Aaron Goldman, Kenshoo CMO

Then think about how to answer these questions based on the various devices these people are using. And, remember, they’re using them all, so it’s not an either/or proposition. Multi-device marketing must be the default, just as it is in enhanced campaigns.

To help with the recalibration process, let’s look back at the top 20 buzzwords from the last SIS and see how they fit into the multi-device marketing construct.

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