After exhaustive research and testing iREP has chosen KENSHOO SEARCH™ as its platform for Search Engine Marketing
Tokyo, Japan – July, 2 2008
KENSHOO SEARCH has been selected to be the core search engine marketing platform for one of Japan’s largest SEM agencies, iREP. Kenshoo was able to deliver a platform that is not only the most advanced in the field of SEM but is also fully compatible with Japanese and iREP’s unique customer needs. iREP will utilize KENSHOO SEARCH’s cutting edge technology to implement its search strategy, sophisticatedly manage and optimize effectively their client’s search engine marketing campaigns.
KENSHOO SEARCH™ is the only 3rd generation SEM solution on the market. It is based on the Quality Management™ Approach which optimizes all aspects of search campaigns to utilize the synergistic benefits of the opaque search marketing model. In addition to optimization, KENSHOO SEARCH™ unique technology automates many of the tedious cross channel SEM management tasks. It is highly scalable and robust platform which can manage cross channel activity with millions of keywords, ads and landing pages.

iREP’s outstanding reputation makes it a strategic client for Kenshoo, and selecting Kenshoo will help iREP to maintain its status as a top SEM marketing firm in Japan. “KENSHOO SEARCH™ is the technology that we needed in order to gain leverage over our further competition in the search marketing field,” said Mr. Masayuki Takayama, President of iREP.

“We are honored to collaborate with iREP’s team and company, one of Japan’s advanced and largest SEM agencies. iREP carries the flag of possessing and implementing next generation technology for SEM. We see a compelling alignment with the Japanese tech market demands and Kenshoo’s advanced offerings. We foresee a great future for these relations going forward,” said Yoav Izhar-Prato, CEO and co-founder of Kenshoo.

 

About Kenshoo Ltd.
Kenshoo is a provider of end-to-end search marketing automated technology for advertisers and agencies worldwide. The company’s flagship product KENSHOO SEARCH™ provides automated Quality Management™ for cross- platform search campaigns. Kenshoo’s unique technology and approach enables advertisers and agencies worldwide to reach high volumes, optimize campaigns and to boost ROI.

About iREP
iREP is a leading company in the search engine marketing professional services field in Japan. The company’s full suite of search engine marketing offerings includes paid search, SEO, web analytics and landing page optimization. iREP possesses the latest cutting edge technology and expertise on search engine marketing and remains on the forefront of this rapidly evolving market.

iREP was founded in 1997 and is headquartered in Tokyo, Japan. The company was listed on the Hercules Market of Osaka Securities Exchange in 2006.
http://www.irep.co.jp/english