by Thad Rueter
The new Google ad program is hardly groundbreaking, as some online marketing agencies offer their own tools that provide similar functions. For instance, Kenshoo Inc., which sells software that helps manage paid search programs, has offered its RealTime Campaigns since 2009, says a spokesman for the agency. But the new Google program enables retailers to work with some of the same technology without buying software from a vendor.
Read the full article on InternetRetailer.com