by Thad Rueter

That more than a third of respondents are either unsure about taking part, or had yet to hear of Google Shopping, suggests that Google has some marketing of its own to do. But the largest e-retailers are ready, says Aaron Goldman, chief marketing officer of online marketing software firm Kenshoo Ltd.. Those retailers are working to integrate Google Shopping with other online marketing programs.

Read the full article on InternetRetailer.com.