by Thad Rueter, Internet Retailer

” Kenshoo Inc., which provides software to help retailers manage paid search and online marketing programs, is a vendor that uses the AdWords API, says Yoav Izhar-Prato, Kenshoo CEO. “We commend Google for addressing the issue of advertising data portability,” he says. “Today’s announcement will make Kenshoo’s advanced tools even more attractive to advertisers who want to manage all their search campaigns in one place and optimize overall results.”

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