by Thad Rueter

“Yes, people are doing more with Bing, and it’s the biggest spenders who are doing the most,” says Aaron Goldman, chief marketing officer of online marketing firm Kenshoo. He adds that most retail marketers in the United States by now are used to Bing and its features—even if not entirely convinced of its effectiveness—which at least leads to retailers taking the top keywords and keyword phrases they use to advertise on Google and transferring them to Bing.

Read the full article on