by Justin Stephani

Being as active and creative as possible in terms of content creation and interaction is only half the social media battle however.

To this point, social media remains a mystery from an advertising perspective as well, yet a new white paper from Resolution Media and Kenshoo, titled “Metrics That Matter,” is presenting evolving strategies and metrics for measuring success and implementing tactics that lead to greater conversion rates.

Read the full article on InsuranceNetworking.com.