by Zak Stambor, Internet Retailer

“Dynamic ads, previously called dynamic product ads, have been a boon to retailers and advertisers. For example, digital marketing vendor Kenshoo says that its clients generated a click-through rate of 1.7% in the first quarter from dynamic ads on Facebook, which was significantly higher than its 1.0% average click-through rate across all of its clients’ social network ads.”

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