by Jack Marshall, The Wall Street Journal

“To make advertising on Instagram easier, the company also plans to introduce an API, or application programming interface, to enable marketers to buy ads using automated software. Mr. Quarles said testing of the API will begin in July with a range of initial partners including¬†4C, Brand Networks,¬†Ampush, Kenshoo, Laundry Service, MediaVest, Nanigans, Olapic, Resolution Media, Salesforce, SocialCode, Social Moov, and Unified.”

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