by Justin Lafferty, SocialTimes

“Mobile advertising has become a lynchpin for marketers seeking to connect with audiences in meaningful ways. According to Kenshoo’s Digital Marketing Snapshot: Q3 2015, mobile (phone and tablet) year-over-year (YoY) spending increased 159% for paid social ads and accounted for 68% of paid social ad clicks. Through integrating with the Instagram Ads API, we’ve witnessed firsthand the power of advertising on Instagram; by being named an initial member of the Instagram Partners Program, we can continue to guide the world’s leading advertisers in optimizing their investment on this promising publisher.”

Read the full article on SocialTimes.com