by Scott Fenstermaker, Business 2 Community

“According to Fortune Magazine, the click-through rates for Instagram are also impressive. Citing analysis done by Kenshoo, Fortune tells us Instagram users are 2.5 times more likely to click on an ad than on other social media platforms. This is supported by data from one of the beta advertisers, Gilt Group, who reported Instagram advertising increased their number of app downloads by 85%.”

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