by Kenshoo

“This past holiday season, Kenshoo clients saw huge returns from PLAs. By boosting PLA spend 138% year-over-year (YoY,) retailers drove a 57% YoY increase in impressions, 97% YoY increase in clicks, and 269% YoY increase in revenue from PLAs, proving it to be a highly effective ad type during the 2013 shopping season.”

Read the full article on Sempo.org