Enterprise marketing software leader unveils new product suite and expands into mobile display advertising
Barcelona (March 3, 2015) – Today, at the Mobile World Congress, Kenshoo (www.kenshoo.com) announced the launch of the Kenshoo Infinity Suite as part of its transition from provider of best-in-class advertising technology point solutions to holistic agile marketing solutions. With the Kenshoo Infinity Suite, the world’s leading brands can become agile marketers and maximize customer lifetime value through search, social, mobile and display advertising.
“Since Kenshoo was founded, we’ve focused on helping businesses grow by solving the biggest marketing challenges,” said Yoav Izhar-Prato, co-founder and CEO of Kenshoo. “Today, the major issue for marketers is reaching their best audiences with premium inventory across channels and devices. The Kenshoo Infinity Suite puts mobile at the center and combines all our innovation into one signature package to drive performance.”
Over the years, Kenshoo has invested heavily in mobile by building technology to help marketers optimize their investments across the biggest global suppliers of mobile advertising including Google, Yahoo, Bing, Facebook, and Twitter. In September 2014, Kenshoo acquired Adquant, the leading platform for mobile app and gaming advertisers on social media. Today, through a partnership with AppNexus, a technology company that provides trading solutions and powers marketplaces for Internet advertising, Kenshoo clients can now activate search and social data across display and in-app placements on exchanges like MoPub, Nexage, and other select inventory sources.
“The Kenshoo Infinity Suite signals the importance of third party control and the return of CRM as the true north for marketing upon which independent platforms can build and monetize,” said Ted Krantz, chief revenue officer of Kenshoo. “For the first time, marketing executives can get a closed loop customer view and maximize investments. The key is leveraging unbiased insights and execution along the path to conversion as no one channel can serve as the main lens in the best interests of marketers.”
Kenshoo powers digital marketing campaigns in more than 190 countries and directs nearly $350 billion in annualized client sales revenue. Through its heritage in search and social, Kenshoo is uniquely positioned to leverage expressed intent, interaction, and contextual affinity to help marketers identify their most valuable audiences. Kenshoo was named the sole leader in The Forrester Wave™: Bid Management Platforms, Q4 2012 and The Forrester Wave™: Social Ad Platforms, Q4, 2013. Kenshoo’s cross-channel solutions for Demand-Driven Campaigns™ and Intent-Driven Audiences™ were named winners in the 2013 and 2014 Facebook Innovation Competitions.
“Kenshoo has been a true partner that has helped our business grow,” said Dan Morgan, Head of Search, SEO & Biddable Media at Accor, a leading global hotel operator with more than 3,600 properties. “The Kenshoo Infinity Suite gives us a great purview across channels and we’re quite enthusiastic about being able to manage through Kenshoo other channels such as mobile display alongside search and social. To date, we’ve seen tremendous results through Kenshoo, including an increase of over 60% in revenue.”
The Kenshoo Infinity Suite provides enterprise technology to drive lower total cost of ownership by eliminating single point solutions. It also provides more value to clients through packaging all performance and optimization capabilities into one single offering.
Visit www.Kenshoo.com/Infinity to learn more about the Kenshoo Infinity Suite.
Kenshoo is the global leader in agile marketing. Brands, agencies and developers use the Kenshoo Infinity Suite to direct nearly $350 billion in annualized client sales revenue through search, social, mobile, and display advertising. Kenshoo is the only Facebook Marketing Partner with native API solutions for ads across Facebook, FBX, Twitter, Google, Yahoo, Yahoo Japan, Bing, Baidu, and CityGrid. Kenshoo powers digital marketing campaigns in more than 190 countries for nearly half of the Fortune 50 and all 10 top global ad agency networks. Kenshoo clients include CareerBuilder, Expedia, Facebook, KAYAK, Havas Media, John Lewis, Resolution Media, Sears, Starcom MediaVest Group, Tesco, Travelocity, Walgreens, and Zappos. Kenshoo has 27 international locations and is backed by Sequoia Capital, Arts Alliance, Tenaya Capital, and Bain Capital Ventures. Please visit www.Kenshoo.com for more information.
Kenshoo brand and product names are trademarks of Kenshoo Ltd. Other company and brand names may be trademarks of their respective owners.