2017 Infinity Award Winner for Cross Publisher Marketing
Cross Publisher Marketing Award: Craftsy wanted to drive leads at scale and be able to do so while maintaining their target cost-per-lead. Ultimately, they needed a solution that would allow them to go broader but still be targeted enough to be efficient. Kenshoo’s Intent Driven Audiences (IDA) was just the ticket with its ability to tap into user intent based on search activity. Read the full case study here.