2017 Infinity Award Winner for Mobile Scale
Mobile Scale Award: With so many retail locations across the country, one of Bridgestone’s major challenges is to drive local traffic and leads across their entire footprint. Their targeting must be hyper-local in order to drive customers to their nearest retail location, and the messaging needed to be relevant to each customer’s needs and specific market. In order to lead with mobile in order to take advantage of the impulsive nature of their customers and the micro moments where BSRO’s services come to mind, Bridgestone and DAC turned to Kenshoo for optimization help. Read the full case study here.