Goals

  • Achieve year-over-year (YoY) revenue growth
  • Improve cost of sales efficiency
  • Achieve 100% brand share of voice

Solutions

  • Restructure account
  • Utilize custom reporting to allocate budget intelligently and improve targeting
  • Increase visibility of both brand and generic terms through better bid optimization

Results

  • 18% more revenue YOY
  • Room booking increased 46% YoY

 

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