Goals

  • Improve performance on all key metrics¬†including CTR, Conversions, and CPC
  • Clean up account structures and improve¬†multi-device campaigns

Solution

  • Leverage Kenshoo Editor to restructure accounts

Results

  • CTR improved by 26.11%
  • CPC decreased by 36.84%
  • ROAS increased by 67%
  • Revenue increased by 28% with 23% less cost
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