Big Data is a game changer for PPC marketing. If you rely on search, social, or other digital channels to generate leads, there is a wealth of data you can use to optimize conversions and sales. The trick is knowing how to activate it.
Join Kenshoo, Ifbyphone, and Sq1 for this live webinar on Tuesday, June 17 at 2pm ET to learn 5 ways PPC marketers can use Big Data to build better-converting campaigns.
Thanks to mobile, PPC leads are interacting with your search and social ads across many screens and often converting offline. Learn how to capture and leverage the right data to:
- Better allocate spend and bid on a keyword’s true value
- Attribute offline conversions to the correct keyword, ad, and campaign
- Generate more conversions that convert to revenue
Also hear how conversion optimization agency Sq1 uses data-driven analytics across many digital touch points to optimize ROI for their clients.