by LeadsCon

“Because of smartphones, phone calls have re-emerged as the most effective channel for generating leads and closing business, Blair Symes, demand generation manager at marketing automation company Ifbyphone, wrote recently on Kenshoo.com.”

“’The smartphone’s tendency to drive phone calls is well aligned with its appeal to businesses,’ BIA/Kelsey says. ‘Many businesses — especially small businesses without websites or search marketing campaigns — want the phone to ring. It’s a tangible and manageable lead form.’”

Read the full article on LeadsCon.com