by Chloe Pascal, Kenshoo

“I believe what helped Kenshoo’s Intent-Driven Audiences stand out was its clear, effective approach to bridging the gap between search and social. It uses search intent data – one of the strongest signals that online marketers can leverage – to inform and refine social (Facebook) campaigns in an automated way. Data-driven marketing is being realised with innovations like IDA that allow marketers to remove the silos between their programmes and more easily make rich insights more actionable.”

Read the full article on PerformanceIN.com