by Laurie Sullivan, MediaPost Blogs
“Accessing multiple devices signals a change in consumer behavior — not just in the United States, but worldwide. In Japan, Yahoo offers a service dubbed Unified Campaigns that supports the growing need to serve search ads across devices and track performance, but how do marketers migrate a campaign from one country to another or across devices? Kenshoo on Wednesday said it began offering support for the product.
Kotaro Haruta, vice president of sales for Asia-Pacific, leads the partnership to support client paid-search campaigns running on Yahoo Japan, which owns more than half of the Japanese search market and serves as the country’s most visited site, according to Alexa.”
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