by David Cohen, AllFacebook

“‘Kenshoo’s strong track record in search and leadership position in social led us to pioneer this research with Facebook. The findings can help advertisers better capitalize on what have become the two most important digital marketing channels by discovering their best customers through search intent and continuing the conversation through social interaction. This study is just the tip of the iceberg in terms of actionable insights we can provide marketers to optimize performance across channels, and we look forward to partnering with Facebook on future research.'”

Read the full article on AllFacebook.com