by Garett Sloane, Adweek

“‘Verizon has information that no one else has on all these devices—what people are downloading and how they’re behaving—they have this large, captive audience’ said Sivan Metzger, svp of business development at Kenshoo. “And AOL has been building the technology to leverage third-party data, so connecting to a giant player like Verizon, with great reach and accurate data, is unprecedented.'”

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