It’s an exciting time to be a marketer, and for me personally and my company, Adquant, it’s an exciting day as we announce a new chapter with Kenshoo.

Adquant began its journey back in 2009 alongside Kenshoo as one of the earliest companies to gain access to the Facebook ads API – long before there was even such a thing as the PMD program.

Whilst Kenshoo focused on delivering technology for agencies and advertisers, Adquant focused on providing solutions for the largest game developers such as GSN, Caesars casino, Social Point and mobile application developers such as Waze and Get Taxi.

In the years that followed we both excelled in our chosen paths – innovating and pushing the limits of the Facebook platform to provide best-in-breed technology, and in turn, become leaders in our field.

In the past few years we have seen a huge shift in the market as mobile has taken a much more prominent role and with CMOs now looking for a much more consolidated and intelligent, proactive approach to all of their marketing activities. The move today really highlights Kenshoo’s commitment to that and puts us at the forefront of our industry with a solution that accommodates a more sophisticated approach to online marketing.

For us, at Adquant, this move was really a natural one. We share the same tech driven DNA and culture as Kenshoo; We see the market evolving in the same way; And, most importantly, we have the same equal commitment to putting clients at the forefront of everything we do.

With this partnership, Kenshoo is uniquely positioned in the market with the most comprehensive toolset for marketers.

On behalf of everyone at Adquant, I look forward to joining the Kenshoo team and exploring the vast potential that lies ahead.