by Todd Herrold, Kenshoo Social
“Most travel companies are embracing Facebook in their marketing.
Whether it is setting up their own pages, responding to consumer comments or using Facebook ads to drive traffic, it is a vital part of the marketing mix.
However, companies may be missing out on Facebook Custom Audiences, a relatively new feature that lets companies target their existing customers on the social network.”
Read the full article on Travolution.co.uk