On October 6, 2016, GREE acquired DragonSoul, the critically-acclaimed mobile role playing game (RPG) developed by PerBlue. Since then, GREE has been running their Facebook ads for DragonSoul through Kenshoo Gaming to acquire new users, and improve in-app monetization. The challenge with existing games, is acquiring new users in a saturated market, and encouraging in-app purchases to recoup the cost of a typically aggressive user acquisition strategy during launch.

Find out how GREE addressed these challenges with Kenshoo Gaming and Facebook Worldwide Targeting.

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