January 3, 2013 – Today, Google announced that the U.S. Federal Trade Commission had closed its investigation into antitrust violations. In a blog post, Google disclosed that it was making two voluntary product changes to create a better experience. The first change gives websites the ability to remove content from specialized Google results pages. The second change allows third-parties that use the AdWords API, such as Kenshoo, to mix and copy ad campaign data across search engine networks.
This change will make it easier for marketers to manage their ad campaigns across Google, Bing, Yahoo, and other global search engines through the Kenshoo platform. More importantly, this change will improve search advertising performance by enabling marketers to quickly and effectively create optimal campaign structures and reallocate budgets to the keywords and channels that are providing the best financial returns.
“We commend Google for addressing the issue of advertising data portability and recognizing the value that companies like Kenshoo bring to the digital marketing ecosystem,” said Yoav Izhar-Prato, Kenshoo CEO. “Today’s announcement will make Kenshoo’s advanced tools even more attractive to advertisers who want to manage all their search campaigns in one place and optimize overall results.”
Kenshoo is a digital marketing technology company that engineers premium solutions for search marketing, social media and online advertising. Brands, agencies and developers use Kenshoo Enterprise, Kenshoo Local and Kenshoo Social to direct more than $25 billion in annual client sales revenue. The Kenshoo Universal Platform delivers automation, intelligence, integration and scale to make better marketing investments. With campaigns running in more than 190 countries for nearly half of the Fortune 50 and all 10 top global ad agency networks, Kenshoo clients include CareerBuilder, Expedia, Facebook, KAYAK, Havas Digital, Hitwise, iREP, John Lewis, LendingTree, Resolution Media, Sears, Starcom MediaVest Group, Tesco, Travelocity, Walgreens, and Zappos. Kenshoo has 16 international locations and is backed by Sequoia Capital, Arts Alliance and Tenaya Capital. Please visitwww.Kenshoo.com for more information.
Kenshoo is a trademark of Kenshoo Ltd. Other company and brand names may be trademarks of their respective owners.