By the end of August 2014, Google will require that all PLAs be trafficked through Google Shopping campaigns – a new way to manage PLAs. This means that retail advertisers should begin preparing to transition to Shopping campaigns. Kenshoo’s Google Shopping Campaigns Transition Playbook will cover the new features available in Google Shopping campaigns and things advertisers should consider when planning to launch this campaign type.
Taking into consideration the information in this playbook will help ensure you are aware of all the changes associated with Shopping campaigns and smoothly transition to this new ad type. Download your copy of Kenshoo’s Google Shopping Campaigns Transition Playbook now to learn more.