by Thad Rueter, Senior Editor, Internet Retailer

“The Google tracking technology would better reflect today‚Äôs e-retail reality, says Josh Dreller, director of marketing research for digital marketing firm Kenshoo Ltd.

‘Cookies are not a great way to track consumers across devices, which becomes a bigger issue as phones and tablets garner more and more screen time,’ he says.”

Read the full article on InternetRetailer.com.