by David A. Utter, eCommerce Bytes

“For¬†Thanksgiving and Black Friday, Kenshoo found retailers likewise spent 27 percent more on paid search this year than for the same two days in 2012. They also found big numbers in ad spend, clicks and revenue for smartphone and tablets; smartphone ad budgets enjoyed 21.2 percent of total paid search spend, and tablets 18.5 percent.”

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