By Jack Simpson @ Econsultancy
“No doubt you’re all aware by now that Google is removing ads from the right-hand side of its search results pages (SERPs). Ads will now only appear at the top and bottom of SERPs. To give some context around what this means for search marketers, we asked several experts for their take on why Google made this decision, and also how marketers need to adjust their PPC campaigns as a result.”
Read the full article on eConsultancy.com.