The Forrester Wave: "Kenshoo is the Sole Leader"

Bid Management Software

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The Forrester Wave™: Bid Management Software, Q4 ’12

Social Ad Platforms

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The Forrester Wave:

The Forrester Wave™: Social Advertising Platforms, Q4 ’13

In an evaluation by independent research firm Forrester Research Inc., Kenshoo scored the highest possible ratings in these categories:


  • Campaign Creation and Workflow
  • Ease of Use
  • Keyword Identification
  • Testing
  • Conditional Bid Optimization
  • Local Media
  • Quality of References
  • Customer Retention
  • Number of Active Customers
  • And More!


  • Audience Targeting
  • Optimization and Efficiency
  • Social Network Data Import and Export
  • Internationalization and Localization
  • Strategy/Professional Service
  • Analytics
  • Training
  • Product Road Map
  • Customer Satisfaction
  • And More!