100 million people use Pinterest daily while in the planning phase for important projects in their life.
From the bride-to-be looking for her wedding dress, to the homemaker redesigning a bathroom, to a baker choosing a new recipe, this is the ideal platform for discovery.
And Pinterest provides a great opportunity for advertisers to target potential customers in the decision-making process.
What’s the deal with Pinterest Advertising?
Pinterest is the visual bookmarking tool that helps you discover and save creative ideas. As users “save” their interests, advertisers are able to target the user with related pins of their products and a link back to that product page on their website. For example, the bride-to-be saving ideas for her wedding dress may be targeted by a retailer promoting pins of a wedding dress selection, making the future bride more likely to select a dress by that retailer.
Advertisers are often challenged with reaching new customers, but Pinterest offers them the opportunity to raise brand awareness, boost engagement, and drive website traffic.
How can Kenshoo help?
Kenshoo helps advertisers optimize and scale their Pinterest program to reach new customers at key moments in the discoverability phase of the purchase cycle.
Pinterest’s leading visual-bookmarking capabilities and large scale audience represents yet another high-value destination available for marketers to reach their consumers through the Kenshoo Infinity Suite. Leveraging the industry’s best and brightest experts in digital advertising on top of the leading technology in search and social, Kenshoo helps advertisers optimize and scale their Pinterest program to reach new customers at key moments in the discoverability phase of the purchase cycle.
Since launching our strategic services offering, Kenshoo has helped brands gain more visibility into the auction, identify places where they were losing efficiencies, and take control over unknown variables for quicker adjustments to strategy.
Kenshoo clients have experienced positive results by adding Pinterest as another destination in their cross-publisher advertising programs.
Some of our results to date:
- 30% below goal CPC
- 50% above goal CTR
- 79% increase in new visitors to the site
Marketers gain flexibility, scale and better performance from Kenshoo’s Pinterest offering.
For more information and to get started on Pinterest, reach out to your client success team or email us at firstname.lastname@example.org.