by Chris Knoch, Kenshoo Social VP of Client Services

It’s somewhat appropriate that I’m doing my first social blog post this week. Why? Well, this is my one-year anniversary in a role that is 100% dedicated to the social marketing space. My previous dozen years or so in online marketing had a strong emphasis on search. Like many of my peers, search and its ROI-intensive results played a big part in my early success and opportunities.

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