Solution goes beyond the click to help marketers determine full impact of Facebook Ads on bottom-line results
San Francisco (July 30, 2012) – Kenshoo (www.Kenshoo.com), a global leader in digital marketing software, today announced impression-level measurement capabilities through Kenshoo Social across Facebook Premium and Marketplace Ads.
“We’re always looking for new ways to help brands understand the impact that social media programs have on key business goals,” said Erica Barth, VP, Products and Partnerships at Resolution Media, an Omnicom Media Group company. “To date, Kenshoo Social has helped our teams drive positive return on investment from Facebook Ads just based on post-click attribution. Now, with the ability to incorporate post-view metrics, we can further expand our clients’ investment in social media.”
As a Facebook Preferred Marketing Developer, Kenshoo Social can append view tags to ads delivered through the Facebook Ads API and provide reporting on any conversion event that may have included a Facebook ad impression in the path-to-conversion. Armed with this data, marketers can apply custom attribution models through Kenshoo Social to apply differential credit to both impressions and clicks associated with conversions and optimize campaigns accordingly.
“The mission of Kenshoo Social is to illuminate the value of social media for brands through dynamic technology and innovation,” said Sivan Metzger, general manager of Kenshoo Social. “To achieve this, our solution must help marketers address all aspects of brand engagement through both Premium and Marketplace Facebook Ads. Impression measurement is one of the many ways we’re empowering marketers to strike the right balance between paid, owned, and earned media across all channels to achieve tangible business results.”
About Kenshoo Social
The mission of Kenshoo Social is to illuminate the value of social media for brands through dynamic technology. Kenshoo Social delivers a global social marketing platform for advertisers and agencies to achieve tangible business results as effectively and efficiently as possible. Through Kenshoo Social, marketers can create and optimize scalable social advertising campaigns while leveraging sophisticated measurement capabilities across owned, paid, and earned social media initiatives. Please visit www.Kenshoo.com/Social for more information.
Kenshoo is a digital marketing software company that engineers technology solutions for search marketing, social media and online advertising. Brands, agencies and marketing providers use Kenshoo Enterprise, Kenshoo Local and Kenshoo Social to direct more than $25 billion in annual client sales revenue. The Kenshoo Universal Platform delivers automation, intelligence, integration and scale to make better marketing investments. With campaigns running in more than 190 countries, Kenshoo clients include CareerBuilder, Expedia, Facebook, KAYAK, Havas Digital, Hitwise, iREP, John Lewis, LendingTree, Resolution Media, Sears, Starcom MediaVest Group, Tesco, Travelocity, Walgreens, and Zappos. Kenshoo has 16 international locations and is backed by Sequoia Capital and Arts Alliance. Please visit www.Kenshoo.com for more information.
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