by Patti Soete, Kenshoo

“We don’t need to spell out the benefits or magic of dynamic ads (Facebook’s retail-focused ad type designed to simplify the creation of relevant and timely ads based on the products people have visited on your website or app). But since knowledge is power, we’re sharing Kenshoo’s top do’s and don’ts for optimizing dynamic ads. In other words, we’re sharing ways to make dynamic ads work for you to meet your goals.”

Read the full article on InternetRetailer.com