“Facebook is making a pile of cash from ad revenue, according to its latest financials. But it could be making a whole lot more. It is up to 30% undervalued and marketers are throwing away money because the ad industry has yet to break away from last click attribution.

That’s one of the findings of a study by Kenshoo which analysed hundreds of millions of clicks and millions of direct online sales conversions across multiple digital channels in March, April and May.”

Read the full article on AdNews.com