By Chantal Tode, Mobile Marketer

“The news is an important step for Facebook as it continues to try to build out mobile social offerings for marketers.

“More and more, TV viewers are watching their favorite shows and posting about them in real-time, spurring conversations with their friends and family,” said Todd Herrold, senior director of product marketing for Kenshoo Social, San Francisco.”

Read the full article on MobileMarketer.com.