by Justin Lafferty, Inside Facebook
“Now, Facebook wants to show what it can offer retailers in comparison to other tried-and-true advertising platforms such as TV, print and website ads. Facebook is developing and will soon launch a marketing mix model data feed for major retailers, according to Facebook Mix Marketing Lead Joshua Opoku. Facebook’s Attribution Lead, Rob Creekmore, talked about this at the Kenshoo K8 summit last week, as well.”
Read the full article on InsideFacebook.com.