by Josh Dreller, Kenshoo

“Revenue was way up, fueled by advertising which continues to grow at an incredible rate. Out of the $2.5 billion total revenue in Q4 2013, over 90% of that ($2.3 billion) came from advertising. For a business that started as freeware to college kids with many analysts wondering how it would generate serious income, Facebook has proven to be a major player every quarter since it went public in 2012.”

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