by David Moth, Econsultancy

“The data from Kenshoo shows that CPC has dropped 9% in Q3 compared to Q2, while revenue per click (RPC) has increased 1.73x. Similarly, the average conversion rate has increased 2.36x while revenue is up 2.16x. It’s important to note that these results only reflect brands using the Kenshoo Social platform, so are not representative of the entire Facebook ad industry.”

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