by Justin Thorne, Kenshoo

“Are marketers too focused on winning new customers (while forgetting existing ones) and will TV advertising become biddable on individual households? These were among the talking points when a guest panel of senior executives including Brent Hoberman, CEO and Co-Founder of Made.com (also Co-Founder of LastMinute.com), gathered in front of an audience of UK digital agency and marketers in November.”

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