Empowering education marketers with bespoke
solutions to your business objectives

Stay competitive in market

  • Grow keywords based on how students search
  • Create optimal campaign structures
  • Amplify word of mouth from advocates
  • Respond to marketplace trends

Kenshoo Search

Kenshoo Editor

Kenshoo Social Ad Manager

Kenshoo Certification

Demand-Driven Campaigns

Kenshoo Universal Platform

Kenshoo Search

Kenshoo Portfolio Optimizer

Kenshoo Halogen Technology

Generate qualified leads

  • Integrate with backend systems
  • Reprocess data based on enrollment
  • Optimize best performing placements

Generate qualified leads

  • Integrate with backend systems
  • Reprocess data based on enrollment
  • Optimize best performing placements

Kenshoo Universal Platform

Kenshoo Search

Kenshoo Portfolio Optimizer

Kenshoo Halogen Technology

Track & improve all touchpoints

  • Measure impact on driving phone calls
  • Analyze paid, earned & owned social media
  • Re-engage prospective and current students

Kenshoo Call Conversion Optimization

Kenshoo SmartPath

Kenshoo Social Attribution Solution

Kenshoo Social Exchange Access

Kenshoo + Criteo

  • With the deep PPC experience that WSI’s Dave Levy and Tom Kuthy bring to the table, combined with the scale and efficiency that Kenshoo enables, we now have the winning combination for long-term growth. We plan to vastly expand our PPC program during the next fiscal year, and we would never have been able to do that without the performance delivered by WSI and Kenshoo.”Read more →
    Nicole O’Connell, Director of Enrollment Marketing
  • Kenshoo Portfolio Optimizer automates our bid management and enables much more dynamic optimization than we could perform on our own. It immediately reduced our costs per click significantly, and with constant conversion rates, profits have been consistently higher. The new algorithm figured out where we could reduce bids, and it boosted profit 87 percent.Read more →
    Ryan Bruss, Manager, Search Engine Marketing
  • Each educational track has its own set of metrics, and leads can convert through form completions, open house registrations or campus visits. Kenshoo Enterprise supports a wide range of campaigns and goals, and its automated bid algorithms keep Loyola’s keyword portfolio optimized for efficiency.”Read more →
    Dave Levy, Partner, Digital Marketing Consultant
  • The Kenshoo Search platform has made a huge difference for CareerBuilder. Kenshoo created a custom feed so we can integrate our back-end data into the platform and make more intelligent decisions with our search campaigns. And the Advanced Search feature saves my team a ton of time. Overall, I’ve been very impressed with Kenshoo’s ability to come up with unique, creative solutions to my business challenges and the results speak for themselves.Read more →
    Matt Grover, Director, Online Marketing

Find out how Kenshoo can deliver for you.

Featured Resources for Education

Whitepaper

The New Facebook Post Lifecycle

Case Study

Loyola University with WSI and Kenshoo: Increasing SEM efficiency and ROI

Whitepaper

The Conversion Attribution Revolution