by Patricio Roble, Econsultancy

“Women may like Facebook more than men, as evidence by the fact that approximately 60% of the social network’s population is female, but for marketers looking for consumers who like their ads, targeting men may be a more effective and cost-efficient approach.

That’s according to a new study conducted by marketing software firm Kenshoo and Resolution Media which looked at 65bn Facebook ad impressions and 20m clicks over the course of the last year.”

Read the full article on Econsultancy.com