Enhanced Campaigns was the biggest modification to the Google platform “in the last ten years” according to Bon Mercado, Head of Mobile Solutions for North America at Google. The announcement caused a stir in the industry and led marketers to adjust their paid search strategies for success in a multi-device world.
Throughout the past year since the Enhanced Campaigns migration, Kenshoo has been monitoring performance to discover the impact on overall paid search efforts, providing preliminary analyses 1 month and 3 months after the forced migration date.
Now, 1 year later, to better understand the true effects of Enhanced Campaigns, the Kenshoo Marketing Research Team conducted a study highlighting global marketer insights along with client POVs around the Enhanced Campaign transition.
Download Enhanced Campaigns: One Year Later to view full survey results and marketer responses and gain insights and perspectives on the impact of Enhanced Campaigns and shift in focus towards mobile.