As Facebook’s® advertising ecosystem has matured, it has adapted and streamlined its structures and ad types to improve the experience for consumers. At the same time, Facebook has also done its part to provide tools for advertisers to better optimize and scale their programs. One of these resources was the Facebook Preferred Marketing Developer (PMD) program, designed to connect marketers with partners that were right for them.
Just as the Facebook offerings have evolved, so too have the resources for advertisers. To that end, the Facebook PMD program is now the Facebook Marketing Partner program. The Facebook Marketing Partner program recognizes companies that have qualified for one or several of the available specialties, verticals, and countries.
In this new streamlined program structure, marketers will be able to more easily find partners across 9 speciality categories, based on their specific needs. As a member of the Facebook Marketing Partner program, Kenshoo has been deemed to have met or exceeded Facebook partner standards, demonstrating expertise across the following specialities as defined by Facebook:
- Ad Technology – Scale and optimize Facebook ad campaigns through licensed technology
- FBX – Extend the reach of your exchange buys to include Facebook Exchange via partner DSPs
- Media Buying – Find best-in-class Facebook media expertise
We’re excited for what this new partner program means for advertisers – making it easier to find and evaluate best-fit partners, so in turn, you can reach your most valuable audiences and achieve your business objectives. At Kenshoo, we’re committed to delivering innovative solutions for our clients to generate demand and build brands across Facebook advertising and beyond, including our award-winning Intent-Driven Audiences™ and Demand-Driven Campaigns™.
To learn more about the Facebook Marketing Partner program, click here.