San Francisco, CA August 25, 2010 – KENSHOO, the leading provider of online demand generation SaaS solutions for the enterprise and local markets, announces that Sivan Metzger, General Manager of KENSHOO Local, will be a featured speaker at Directional Media Strategies 2010 (DMS ’10: Yellow Pages and Beyond), BIA/Kelsey’s annual Yellow pages conference, taking place Sept. 14-16, 2010 in Dallas, Texas.
For the second consecutive year, BIA/Kelsey is partnering with the Yellow Pages Association ( in programming and marketing this event. Sivan Metzger will participate in a panel discussion entitled “The Future of Digital Yellow Pages “ which will discuss how, with rising digital revenues through 2014, major directory publishers will have to create viable business models to fully leverage the opportunities and challenges ahead. The panel will consist of the brightest thinkers in online directories and local search.
“The healthy evolution of our industry depends on the creation of the right proposition to the client, supported by the leanest financial models, and backed by innovative technologies that accountably deliver a win-win-win proposition for consumer, SMB and directories alike,” said Sivan Metzger. “Maintaining control of your directory brand by delivering high quality service to the client from within the directory has proven to be more cost effective by order of magnitude than outsourcing services such as SEM campaign management and fulfillment now that such technologies exist.”
As the only Enterprise online demand generation provider to make a strategic investment into the Local market, KENSHOO Local is built upon award winning technology, designed specifically for service providers managing high volumes of SMB, store or dealer campaigns. KENSHOO Local automates and optimizes client on-boarding and ongoing campaign management, and offers unique SMB-oriented conversion optimization solutions such as Call Conversion Optimization (CCO). Also delivered are unmatched customizable process automation capabilities, typically required by directories to seamlessly plug into existing processes and API’s.
“Today’s Yellow Pages industry will bear little resemblance to the industry of five years down the road,” said DMS ’10 Conference Chairman Charles Laughlin, senior vice president, program director, The Kelsey Report® and managing editor, BIA/Kelsey. “We see this traditional media business transitioning to something that blends media production with consulting, software and services for small-business advertisers. DMS ’10 will bring together the most influential companies and executives in the global directional media business to share their views on the strategies that are shaping the future of this industry. We are fortunate to have Sivan Metzger from KENSHOO Local among our roster of speakers, and we look forward to his contribution to the conference program.”