by Kevin Frye, Dealer Refresh

“Jonathan Rosen with Kenshoo talked about social, and he built upon the fact that dealerships need to look at all touch-points in the digital conversation to make the best decisions with their marketing efforts. Data shows that multiple assists are part of the equation to getting a shopper to your dealership, but how do we properly attribute these assists in deciding which vendors to use and which strategies work?”

Read the full article on