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INFINITY AWARDS SUBMISSION

Objective

  • Increase lead volume and quality for Michelle Bridges 12 Week Body Transformation program (12WBT).

Solution

  • Utilized video and content amplification within Facebook to create a brand connection across various audience segments.
  • Leveraged Facebook Lead Ads to drive member leads.
  • Utilized Kenshoo Portfolio Optimizer to manage audiences across tactics and improve the overall efficiency of the campaigns.
  • Used Kenshoo’s Intent Driven Audiences to leverage search intent for the creation of custom audiences for remarketing and lookalike audiences for prospecting on Facebook.

Results

  • Exceeded 12WBT’s lead targets for their last 5 rounds of activity
  • 1,619% member sign-ups YOY
  • 93% reduction in CPA YOY
  • 9% more leads than 12WBT stretch business goal
  • 68% higher conversion rate YOY from social