A study released last year by Experian Marketing Services cited that 80% of marketers planned to run cross-channel marketing campaigns in 2014. As the consumer path-to-purchase continues to become more dynamic and varied, advertisers must adjust strategies to ensure you are present across each touchpoint and can account for each interaction opportunity β this, of course, does not come without its challenges.
Luckily, technology had evolved to help you automate and scale digital programs across channels and devices. Sophisticated marketers have seen the benefits first-hand that innovative technology and advanced algorithms can bring to cross-channel programs. With the right set of tools in place, brands and organizations have the ability to become more agile and strategic behind the scenes while seamlessly delivering relevant experiences and building relationships with customers.
At Kenshoo, we think of our suite of solutions as a holistic way for marketers to discover, engage, convert and retain your customers throughout the digital journey. Our mission is to empower marketers with technology that addresses the challenges of todayβs complex market so you can build your brands and generate demand.
In the most recent Grid Report for Search Advertising from G2 Crowd, we were honored to have earned a spot within the leader category and have received top marks for customer satisfaction, as determined by marketers and business professional who leverage technology to manage SEM programs. Now, we are pleased to announce that Kenshoo has also taken top honors within the Cross-Channel Advertising Grid as a Leader with the highest customer satisfaction ranking.
We are truly humbled to be recognized by our clients in this way, because for us, achieving client success is our greatest award.
At the end of the day, ours is a promise of infinite optimization: to continually improve every step of the customer journey and drive optimal marketing performance. Weβre committed to continuing to innovate and push the boundaries to help our clients succeed and make the journey that much more rewarding.